Toolkit - Adobe Analytics

Toolkit – Adobe Analytics for AA Administrators

Adobe Analytics is a very flexible solution that we can customize with custom dimensions (up to 250 eVars and 75 props) and metrics (up to 1000 events). It is great to cater to each organisation’s unique requirements but it could be problematic. If you have many digital properties, keeping track of the usage of custom dimensions and metrics could be a challenge. There may be a report suite per country. Or even multiple report suites per country with one report suite for each digital property. All of them with different configurations on custom dimensions and metrics.

Adobe Analytics has no simple way for a single and consolidated view of custom dimensions and metrics across all report suites. We can multiple select report suite and check for configuration but it just gives “multiple” if there are different usages. We need to click on each individual for a view of actual values.

adobe analytics report suite manager, eVar across multiple report suites

As a hobby project, I created a web application (Toolkit Adobe Analytics, TKAA) to help. It utilises Adobe Analytics API 2.0 to consolidate information and provide a useful view for administrators with many report suites, to help administrators understand the usage better and standardize configuration, which could be ideal for clean and reliable analytics.

It is utilizing API 2.0, given that API 1.4 is sunsetting soon. There are a lot of administrative details missing and not available in TKAA, such as allocation and expiry. I hope Adobe will make those details available in API 2.0 so I can add them. Moreover, it is an initial release of a hobby project. I intend to keep it updated and add more information and features in future releases. Something already on the list, such as components like projects, segments, and calculated metrics. Moreover, user authority, access, and usage are also missing from Adobe Analytics and some good features to add. Stay tuned.

You can access and log in with your Adobe ID to start using the tool. There is no data stored on the server side. It retrieves information using API 2.0 when required and caches it locally in your browser as an IndexedDB for performance. The cached data will be cleared on your next login and retrieved again. Please be patient if you have a lot of report suites. However, my work account with over 200 report suites, which I can consistently retrieve within 1 minute.

However, with the potentially large number of report suites and custom dimensions/metrics, the resulting table shows information large and sparse. It is better to use a desktop computer with a larger and high-resolution display than on a mobile device.

In this first release, I cover the three most basic information for Adobe Analytics: report suites, custom dimensions, and custom metrics. You may find the documentation about those functions and features.

Give it a try and let me know about your comments or suggestions.

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