Tag: Web Optimisation
Recalculate Adobe Target Result
Go beyond the basics and unlock powerful insights by integrating Adobe Target with Adobe Analytics via A4T, to analyze testing and personalization activities using a wide range of metrics. Addressing the limitation of the A4T solution by leveraging Data Warehouse and Data Feed to perform offline calculations using Python to perform Welch’s t-test and proportion…
Harnessing GenAI Chatbot to Generate A/B Testing Ideas
A/B testing plays a crucial role in optimizing web page performance, but coming up with impactful ideas can be time-consuming. Exploring how to leverage GenAI Chatbot to streamline the ideation process, make data-driven decisions, and enhance web page conversions.