leocwlau

Month: February 2014

  • Digital Property Needs A Conversion Goal

    Digital Property Needs A Conversion Goal

    Read time:

    2–3 minutes

    Simply focusing on traffic volume or downloads isn’t enough, it is important to align your digital property’s objectives with your organization’s goals. By setting a conversion goal, you’ll have a clear direction for optimizing your efforts and improving user engagement. By monitoring key performance indicators (KPIs) related to your conversion goal. This data-driven approach allows…

  • Analytics Outliner Detection

    Analytics Outliner Detection

    Read time:

    2–3 minutes

    Explores the challenges of monitoring multiple digital properties and offers a unique approach using standard scores for early problem detection. Discover how to improve tracking stability and react promptly to issues.