Month: March 2024
What Makes a Success: Delivery and Presentation
Read time:
4–7 minutesIt is an incredible honour to be invited to serve as a judge at the Digital Media Awards 2024, a privilege that I have a chance to look into some of the most innovative and impactful campaigns. It comes to me that there are two primary factors when I am reviewing entries and call them…
Tab, Tab, Tab, And Website Traffic Analytics
Read time:
6–9 minutesWe are using tabs for web browsing a lot which can seriously impact the web analytics of the site: user behaviour across multiple tabs and windows, sharing cookies, isn’t distinguished in data analysis. This behaviour affects accurate session tracking and attribution, complicating the understanding of user journeys. Solutions include improving website design and tracking, shifting…