leocwlau

Month: July 2026

  • AI Citation Visibility Is Finally Here

    AI Citation Visibility Is Finally Here

    Read time:

    10–15 minutes

    Search visibility is no longer enough. New AI Performance reports in Bing Webmaster Tools show when and how your content is cited in AI-generated answers, across topics, intents, and citation share. It is the practical step publishers have needed to start optimising for the age of generative answers.

  • Hit, Visit, or Visitor: The Segmentation Scope That Changes Your Reports

    Hit, Visit, or Visitor: The Segmentation Scope That Changes Your Reports

    Read time:

    5–7 minutes

    Adobe Analytics segments live or die by one setting: scope. Hit, visit, and visitor containers each answer a different question, yet the same condition can return three completely different results. Choose the wrong scope, and your report silently lies. Learn how to pick the right one before adding any conditions.

  • When the Data Platform Decides to Own the Customer

    When the Data Platform Decides to Own the Customer

    Read time:

    10–15 minutes

    Databricks CustomerLake is not another CDP. It is a bet that the data platform that already stores everything now wants to decide who sees what, when, and why. Architecture, governance, and pricing are on its side. The real test is whether marketers will let an infrastructure vendor run the show.

  • Adobe vs Google Analytics: Which Fits Your Business Stage?

    Adobe vs Google Analytics: Which Fits Your Business Stage?

    Read time:

    4–6 minutes

    The Adobe Analytics versus Google Analytics 4 debate is not about crowning a winner. It is about matching the platform to your organisation’s maturity, scale, and ambition. Here is how to choose without falling into vendor tribalism.