Practical data, MarTech and digital help for businesses that don’t have a big internal team.
Without the complexity or cost of enterprise projects. I help small businesses and organisations get reliable tracking, smarter use of marketing tools, and websites or apps that actually support growth.
Who this is for
This is for teams that need things to work properly, not another long report.
You’re a good fit if you:
- Want to know which marketing is actually bringing customers
- Have tools that don’t talk to each other
- Need a website or app that loads fast, converts well and measures what matters, whether new or existing
- Want to cut manual work and make day-to-day operations run more efficiently
- Are thinking about digital transformation but want it done in practical steps
- Prefer clear projects and straightforward advice over big transformation programmes
What I can help with
1. Data & Analytics That Actually Works
Some businesses have no tracking at all. Many have tracking that is broken or incomplete, so the numbers cannot be trusted. And even where the numbers are sound, they often sit unused because nobody knows how to turn them into decisions.
I help you:
- Set up or fix Google Analytics 4 (and Adobe Analytics where it makes sense)
- Clean up broken or incomplete tracking
- Build simple dashboards that answer the questions you actually care about
- Decide what is worth measuring and what you can safely ignore
- Show your team how to use the numbers in day-to-day decisions
Typical outcome: Numbers you can trust, and a team that knows how to use them.
2. MarTech & Digital Marketing Strategy
Thousands of digital and marketing tools now promise to transform your business, with new ones arriving every month. You don’t need more tools. You need the right ones working together.
I help you:
- Review the tools you already have and decide what’s worth keeping
- Map a simple customer journey and match it to the tools that matter
- Connect your website, email, ads and CRM so data flows properly
- Create a practical measurement plan, so you know if campaigns are working
Typical outcome: Fewer tools, clearer results, and less wasted spend.
3. Website & Mobile App Development
AI grabs the headlines and social platforms are borrowed ground. Your website and app are still the foundation. They are the one digital assets you own outright, and often the first place a customer decides whether to trust you. That is why they should be built properly, by someone who treats them as the foundation they are.
I help you:
- Build or rebuild websites that load fast and are ready for analytics and marketing tools
- Develop mobile apps (or progressive web apps) with proper tracking and consent from the start
- Improve existing sites so they collect better data and support your marketing goals
Typical outcome: A digital presence that works for both your customers and your business decisions.
How we work together
I keep things simple and focused.
Common ways to start:
- Audit & Fix
- MarTech Stack Review
- Website or App Project
- Short advisory support (a few hours per month)
Most work is scoped as fixed-price projects or short engagements, so you know the cost and timeline upfront. We start with a short conversation to understand what you’re trying to fix or improve, then I send a clear proposal.
About the person behind the work
I’ve spent decades in technology and over 20 years in digital, data and MarTech. That includes senior roles leading analytics and marketing technology for large organisations across Asia. I was an Adobe Analytics Champion for multiple years and the author of Adobe Analytics: A Champion’s Handbook and Customer Lifecycle and MarTech.
I now work with smaller businesses and organisations that want the same level of practical expertise without enterprise overhead.
Next step
If something above sounds useful, the easiest way to start is a short conversation.
Send a short note describing what you’re trying to improve, and I’ll reply with whether (and how) I can help.
