Tag: AI in Marketing
AI Citation Visibility Is Finally Here
Read time:
10–15 minutesSearch visibility is no longer enough. New AI Performance reports in Bing Webmaster Tools show when and how your content is cited in AI-generated answers, across topics, intents, and citation share. It is the practical step publishers have needed to start optimising for the age of generative answers.
Reimagining Marketing Leadership in the Age of AI
Read time:
9–13 minutesHow must marketing leadership evolve when artificial intelligence becomes not merely a tool, but a force that transforms how we plan, execute, and measure our work? This article explores the shift from generative AI to agentic systems, the tension between democratisation and control, the challenge of maintaining brand differentiation, and what marketing leaders must remember…