Tag: Analytics Best Practices
Understanding Attribution in Adobe Analytics
In today’s data-driven marketing, understanding the customer journey is key to optimizing ROI. Adobe Analytics’ attribution assigns credit to touchpoints, revealing channel effectiveness, and contribution from various customer behaviours. There are three approaches for dynamic multi-touch analysis: Marketing Channels for acquisition, eVars for preferences, and Attribution Models in the Analysis Workspace.
Optimise Custom Dimension Usage In Adobe Analytics
Here is the second half of my sharing in the Adobe Experience Maker The Skill Exchange event about optimising custom dimension usage. For multinational companies, it is common to have similar websites across multiple countries with similar features and slightly different data collection, such as lead generation forms from different countries collecting similar but different user information.…
Visitor ID, The Must-Have Custom Dimension
Understanding your visitors’ behavior is essential for optimizing your website and tailoring your marketing strategies effectively. With this must-have custom dimension, you’ll have the power to analyze visitor patterns, track user engagement, and make data-driven decisions to enhance your online presence