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Tag: Analytics

  • Recalculate Adobe Target Result

    Recalculate Adobe Target Result

    Read time:

    7–11 minutes

    Go beyond the basics and unlock powerful insights by integrating Adobe Target with Adobe Analytics via A4T, to analyze testing and personalization activities using a wide range of metrics. Addressing the limitation of the A4T solution by leveraging Data Warehouse and Data Feed to perform offline calculations using Python to perform Welch’s t-test and proportion…

  • Big Data Is Only About Variety

    Big Data Is Only About Variety

    Read time:

    3–4 minutes

    When talking about big data, we usually talk about the three V’s: volume, velocity, and variety. While volume and velocity are indeed important, variety plays a pivotal role in differentiating big data from traditional data management and analysis.

  • Connecting Analytics In Physical And Electronic Worlds

    Connecting Analytics In Physical And Electronic Worlds

    Read time:

    2–3 minutes

    By merging analytics from physical spaces and digital platforms, from retail stores to smart devices, data-driven insights can be harnessed to optimize customer experiences and drive business growth. With the advent of advanced technologies such as the Internet of Things (IoT) and location-based analytics, organizations now have the power to bridge the gap between the…

  • Digital Property Needs A Conversion Goal

    Digital Property Needs A Conversion Goal

    Read time:

    2–3 minutes

    Simply focusing on traffic volume or downloads isn’t enough, it is important to align your digital property’s objectives with your organization’s goals. By setting a conversion goal, you’ll have a clear direction for optimizing your efforts and improving user engagement. By monitoring key performance indicators (KPIs) related to your conversion goal. This data-driven approach allows…