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Tag: Custom Variables

  • The Silent Battle for eVar7 in Adobe Analytics

    The Silent Battle for eVar7 in Adobe Analytics

    Read time:

    7–10 minutes

    A missing tagging dictionary is the real reason Adobe Analytics reports break across regions. The Core + Local allocation model reserves eVars, props, and events for global standards and local flexibility, so enterprise implementations survive the next acquisition, rebrand, or regional expansion.

  • Optimise Custom Dimension Usage In Adobe Analytics

    Optimise Custom Dimension Usage In Adobe Analytics

    Read time:

    2–3 minutes

    Here is the second half of my sharing in the Adobe Experience Maker The Skill Exchange event about optimising custom dimension usage. For multinational companies, it is common to have similar websites across multiple countries with similar features and slightly different data collection, such as lead generation forms from different countries collecting similar but different user information.…