Tag: Customer Journeys
Measuring Customer Journeys For Life Insurance In Asia Using Adobe Analytics
Wenzhou-Kean University collaborates with Hong Kong Baptist University, adopting Adobe Analytics to equip students with transborder skills in web analytics. Invited by Hong Kong Baptist University to share the caption with students from Wenzhou-Kean University attending an Adobe Analytics training conducted by HKBU to present Asia’s insurance industry landscape, and how the Internet and digital…
Can We Really Replace The Cookie?
What are the concerns around HTTP cookies such as security and privacy issues, and the challenges of a cookieless environment and how it impacts brands’ digital marketing efforts? We should be focusing on first-party data, enhancing the overall customer experience, using cross-channel analytics, marketing automation, and customer data platforms to adapt to the post-cookie era.
Rebuilding Adobe Analytics Full Path Report With Spark
The full path report is missing in the new Analysis Workspace in Adobe Analytics and rebuilding using Apache Spark. However, we can rebuild it using Apache Spark and data from the Adobe Analytics Data Feed, by reading the hit data, filtering valid page names, grouping by visit, ordering the page sequences, removing duplicates if needed,…