Tag: Data Analysis
Time Measurement and Reporting in Adobe Analytics
Master Adobe Analytics time spent: backward calculation secrets, why last hits get 0s, and how to accurately measure process completion time with plug-in.
Tab, Tab, Tab, And Website Traffic Analytics
We are using tabs for web browsing a lot which can seriously impact the web analytics of the site: user behaviour across multiple tabs and windows, sharing cookies, isn’t distinguished in data analysis. This behaviour affects accurate session tracking and attribution, complicating the understanding of user journeys. Solutions include improving website design and tracking, shifting…
User Retention By Days Of Access
Instead of the traditional day since the last visit or cohort analysis, calculating user retention based on the number of days users access a portal or app over multiple visits provides a more comprehensive understanding of retention. Using PySpark with Adobe Analytics Data Feed to extract the required data, calculate the weekly and monthly access…
The Analytics Cycle
Strategic thinking and careful planning are required when it comes to implementing analytics solutions. The analytics cycle follows a plan-do-check-act framework. It all starts with defining or refining your conversion goals, and aligning them with your business objectives. The analytics cycle is a continuous journey that requires adaptation and improvement.
Testing Behavioral Differences Between Two Sets Of Visitor
In the realm of web analytics, built-in reports provide valuable insights, but they often lack statistical measures to determine the significance of the reported data. By comparing the means of two different sets of data, we can uncover valuable insights. Understanding the behavioural differences between visitor segments can be immensely valuable for optimizing marketing strategies,…