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Tag: Data Layer

  • The Tagging Plan Is Not the SDR

    The Tagging Plan Is Not the SDR

    Read time:

    4–6 minutes

    Every analytics team maintains a meticulous SDR, and the reports still lie. The ledger records machinery, never purpose. A tagging plan starts with the user journey and justifies every data point before choosing a variable. Here is why that difference decides whether tracking is correct or commercially relevant.

  • Optimise Custom Dimension Usage In Adobe Analytics

    Optimise Custom Dimension Usage In Adobe Analytics

    Read time:

    2–3 minutes

    Here is the second half of my sharing in the Adobe Experience Maker The Skill Exchange event about optimising custom dimension usage. For multinational companies, it is common to have similar websites across multiple countries with similar features and slightly different data collection, such as lead generation forms from different countries collecting similar but different user information.…