Tag: Digital Analytics
Adobe vs Google Analytics: Which Fits Your Business Stage?
Read time:
4–6 minutesThe Adobe Analytics versus Google Analytics 4 debate is not about crowning a winner. It is about matching the platform to your organisation’s maturity, scale, and ambition. Here is how to choose without falling into vendor tribalism.
From Adobe Analytics Learner To Champion
Read time:
9–14 minutesA journey from Adobe Analytics learner to champion over a decade covering learn, excel, share, and champion. Observe, think, and try are the trio in learning. Demand, curiosity, empathy, and sharing knowledge internally and externally are important factors in going from learner to champion.
Measuring Customer Journeys For Life Insurance In Asia Using Adobe Analytics
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10–15 minutesWenzhou-Kean University collaborates with Hong Kong Baptist University, adopting Adobe Analytics to equip students with transborder skills in web analytics. Invited by Hong Kong Baptist University to share the caption with students from Wenzhou-Kean University attending an Adobe Analytics training conducted by HKBU to present Asia’s insurance industry landscape, and how the Internet and digital…
Optimise Custom Dimension Usage In Adobe Analytics
Read time:
2–3 minutesHere is the second half of my sharing in the Adobe Experience Maker The Skill Exchange event about optimising custom dimension usage. For multinational companies, it is common to have similar websites across multiple countries with similar features and slightly different data collection, such as lead generation forms from different countries collecting similar but different user information.…
Optimising Click Tracking With Adobe Launch
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3–5 minutesIt was my honour to be invited to join an Adobe online event to share my experience using Adobe Analytics, the recording is available at Experience Makers The Skill Exchange. Video content is good but I prefer to read articles than watch videos. So I am repeating the content in the article format here. I have…