Tag: Digital Analytics
How to pass the Adobe Analytics Architect Exam
Sharing my journey of preparing for and successfully clearing this challenging certification in one go. It has a bit of a showoff 😁, some references for preparation, and experience from the examination. If you aim to become an Adobe Analytics Architect, I hope this can offer some help to secure a one-time pass.
Tab, Tab, Tab, And Website Traffic Analytics
We are using tabs for web browsing a lot which can seriously impact the web analytics of the site: user behaviour across multiple tabs and windows, sharing cookies, isn’t distinguished in data analysis. This behaviour affects accurate session tracking and attribution, complicating the understanding of user journeys. Solutions include improving website design and tracking, shifting…
Tracking Adobe Experience Cloud ID With WebSDK
The ECID is a unique identifier in Adobe Experience Cloud/Platform that helps recognize individuals and devices. While ECID is not available as a dimension in Adobe Analytics, capturing it as a custom dimension is desired for data linkage. The older AppMeasurement tracking allows assigning the ECID using the getMarketingCloudVisitorID() function. However, with the new WebSDK,…
The Analytics Cycle
Strategic thinking and careful planning are required when it comes to implementing analytics solutions. The analytics cycle follows a plan-do-check-act framework. It all starts with defining or refining your conversion goals, and aligning them with your business objectives. The analytics cycle is a continuous journey that requires adaptation and improvement.
Testing Behavioral Differences Between Two Sets Of Visitor
In the realm of web analytics, built-in reports provide valuable insights, but they often lack statistical measures to determine the significance of the reported data. By comparing the means of two different sets of data, we can uncover valuable insights. Understanding the behavioural differences between visitor segments can be immensely valuable for optimizing marketing strategies,…
Digital Property Needs A Conversion Goal
Simply focusing on traffic volume or downloads isn’t enough, it is important to align your digital property’s objectives with your organization’s goals. By setting a conversion goal, you’ll have a clear direction for optimizing your efforts and improving user engagement. By monitoring key performance indicators (KPIs) related to your conversion goal. This data-driven approach allows…
Analytics Outliner Detection
Explores the challenges of monitoring multiple digital properties and offers a unique approach using standard scores for early problem detection. Discover how to improve tracking stability and react promptly to issues.