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Tag: Digital Marketing

  • Combining A/B Testing and Personalization

    Combining A/B Testing and Personalization

    Read time:

    8–12 minutes

    In today’s digital landscape, personalization is key to enhancing user experiences and driving conversions. But how can we truly measure its impact? There are some approaches to merge A/B testing and personalization, unlocking the potential to deliver tailored experiences while evaluating effectiveness.

  • Recalculate Adobe Target Result

    Recalculate Adobe Target Result

    Read time:

    7–11 minutes

    Go beyond the basics and unlock powerful insights by integrating Adobe Target with Adobe Analytics via A4T, to analyze testing and personalization activities using a wide range of metrics. Addressing the limitation of the A4T solution by leveraging Data Warehouse and Data Feed to perform offline calculations using Python to perform Welch’s t-test and proportion…

  • Tracking Adobe Experience Cloud ID With WebSDK

    Tracking Adobe Experience Cloud ID With WebSDK

    Read time:

    4–5 minutes

    The ECID is a unique identifier in Adobe Experience Cloud/Platform that helps recognize individuals and devices. While ECID is not available as a dimension in Adobe Analytics, capturing it as a custom dimension is desired for data linkage. The older AppMeasurement tracking allows assigning the ECID using the getMarketingCloudVisitorID() function. However, with the new WebSDK,…

  • Digital Property Needs A Conversion Goal

    Digital Property Needs A Conversion Goal

    Read time:

    2–3 minutes

    Simply focusing on traffic volume or downloads isn’t enough, it is important to align your digital property’s objectives with your organization’s goals. By setting a conversion goal, you’ll have a clear direction for optimizing your efforts and improving user engagement. By monitoring key performance indicators (KPIs) related to your conversion goal. This data-driven approach allows…