Tag: Digital Marketing
Recalculate Adobe Target Result
Go beyond the basics and unlock powerful insights by integrating Adobe Target with Adobe Analytics via A4T, to analyze testing and personalization activities using a wide range of metrics. Addressing the limitation of the A4T solution by leveraging Data Warehouse and Data Feed to perform offline calculations using Python to perform Welch’s t-test and proportion…
Can We Really Replace The Cookie?
What are the concerns around HTTP cookies such as security and privacy issues, and the challenges of a cookieless environment and how it impacts brands’ digital marketing efforts? We should be focusing on first-party data, enhancing the overall customer experience, using cross-channel analytics, marketing automation, and customer data platforms to adapt to the post-cookie era.
Optimizing Paid Search Experience
A seamless journey for visitors who click on your ads and land on your website is the key to conversion and should be meticulously designed to cater to customers’ needs and intentions. Optimizing the experience to guide searchers towards your products, differentiate yourself from competitors, and ultimately drive conversions.