Tag: Digital Transformation
Measuring Customer Journeys For Life Insurance In Asia Using Adobe Analytics
Wenzhou-Kean University collaborates with Hong Kong Baptist University, adopting Adobe Analytics to equip students with transborder skills in web analytics. Invited by Hong Kong Baptist University to share the caption with students from Wenzhou-Kean University attending an Adobe Analytics training conducted by HKBU to present Asia’s insurance industry landscape, and how the Internet and digital…
Can We Really Replace The Cookie?
What are the concerns around HTTP cookies such as security and privacy issues, and the challenges of a cookieless environment and how it impacts brands’ digital marketing efforts? We should be focusing on first-party data, enhancing the overall customer experience, using cross-channel analytics, marketing automation, and customer data platforms to adapt to the post-cookie era.
Big Data Is Only About Variety
When talking about big data, we usually talk about the three V’s: volume, velocity, and variety. While volume and velocity are indeed important, variety plays a pivotal role in differentiating big data from traditional data management and analysis.
(The Emerging) User Experience
User experience has been steadily gaining interest over time. It’s an essential aspect of customer-centric approaches, including customer experience, digital experience, and more. The maturing of the internet has played a significant role in driving this shift. As the awareness of user experience rises, organizations are actively seeking ways to enhance the user experience across…