Tag: Digital Transformation
Reimagining Marketing Leadership in the Age of AI
Read time:
9–13 minutesHow must marketing leadership evolve when artificial intelligence becomes not merely a tool, but a force that transforms how we plan, execute, and measure our work? This article explores the shift from generative AI to agentic systems, the tension between democratisation and control, the challenge of maintaining brand differentiation, and what marketing leaders must remember…
From Use Case to Organisational Capability
Read time:
10–15 minutesThe Familiar Cycle In some recent discussions with people I met at conferences or during catch-ups, we came across a story that was repeated. It starts with excitement. A new initiative has been announced. A digital transformation project, an automation opportunity, a process improvement initiative. Resources are allocated, a team is assembled, and work begins.…