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Tag: Marketing Automation

  • MarTech Maturity in the Lens of Digital Customer Lifecycle

    MarTech Maturity in the Lens of Digital Customer Lifecycle

    Read time:

    7–11 minutes

    None of us would like to chase technology. Setting up a MarTech maturity framework with a digital customer lifecycle and regular assessments could give us a clear direction on where to go.

  • Recalculate Adobe Target Result

    Recalculate Adobe Target Result

    Read time:

    7–11 minutes

    Go beyond the basics and unlock powerful insights by integrating Adobe Target with Adobe Analytics via A4T, to analyze testing and personalization activities using a wide range of metrics. Addressing the limitation of the A4T solution by leveraging Data Warehouse and Data Feed to perform offline calculations using Python to perform Welch’s t-test and proportion…

  • Harnessing GenAI Chatbot to Generate A/B Testing Ideas

    Harnessing GenAI Chatbot to Generate A/B Testing Ideas

    Read time:

    16–23 minutes

    A/B testing is vital for optimizing web page performance, but generating impactful ideas can be time-consuming. Using a GenAI Chatbot can streamline ideation, enable data-driven decisions, and boost web page conversions.