leocwlau

Tag: MarTech Strategy

  • When the Data Platform Decides to Own the Customer

    When the Data Platform Decides to Own the Customer

    Read time:

    10–15 minutes

    Databricks CustomerLake is not another CDP. It is a bet that the data platform that already stores everything now wants to decide who sees what, when, and why. Architecture, governance, and pricing are on its side. The real test is whether marketers will let an infrastructure vendor run the show.