leocwlau

Tag: MarTech Strategy

  • Nobody Owns the Customer

    Nobody Owns the Customer

    Read time:

    4–6 minutes

    Four systems hold four accurate fragments of the same customer, and together they describe a person who does not exist. The win-back email lands a day after the complaint. Here is why fragmentation is an ownership problem, and why no platform purchase can fix it.

  • When the Data Platform Decides to Own the Customer

    When the Data Platform Decides to Own the Customer

    Read time:

    10–15 minutes

    Databricks CustomerLake is not another CDP. It is a bet that the data platform that already stores everything now wants to decide who sees what, when, and why. Architecture, governance, and pricing are on its side. The real test is whether marketers will let an infrastructure vendor run the show.