Tag: Personalisation
Combining A/B Testing and Personalization
In today’s digital landscape, personalization is key to enhancing user experiences and driving conversions. But how can we truly measure its impact? There are some approaches to merge A/B testing and personalization, unlocking the potential to deliver tailored experiences while evaluating effectiveness.
Recalculate Adobe Target Result
Go beyond the basics and unlock powerful insights by integrating Adobe Target with Adobe Analytics via A4T, to analyze testing and personalization activities using a wide range of metrics. Addressing the limitation of the A4T solution by leveraging Data Warehouse and Data Feed to perform offline calculations using Python to perform Welch’s t-test and proportion…