Tag: Web Analytics
AI Citation Visibility Is Finally Here
Read time:
10–15 minutesSearch visibility is no longer enough. New AI Performance reports in Bing Webmaster Tools show when and how your content is cited in AI-generated answers, across topics, intents, and citation share. It is the practical step publishers have needed to start optimising for the age of generative answers.
Time Measurement and Reporting in Adobe Analytics
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10–15 minutesMaster Adobe Analytics time spent: backward calculation secrets, why last hits get 0s, and how to accurately measure process completion time with plug-in.
Converting event_list And post_event_list In Adobe Analytics Data Feed
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5–8 minutesThe event_list and post_event_list columns are heavily encoded and impossible to use directly. Showing how to convert the encoded event_list and post_event_list columns in Adobe Analytics Data Feed into meaningful event names and split them into individual columns using Apache Spark to make the data more interpretable and easier to analyze.
Optimise Custom Dimension Usage In Adobe Analytics
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2–3 minutesHere is the second half of my sharing in the Adobe Experience Maker The Skill Exchange event about optimising custom dimension usage. For multinational companies, it is common to have similar websites across multiple countries with similar features and slightly different data collection, such as lead generation forms from different countries collecting similar but different user information.…
Visitor ID, The Must-Have Custom Dimension
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2–4 minutesUnderstanding your visitors’ behavior is essential for optimizing your website and tailoring your marketing strategies effectively. With this must-have custom dimension, you’ll have the power to analyze visitor patterns, track user engagement, and make data-driven decisions to enhance your online presence