• Mobile App Vs Mobile Web

    Mobile App Vs Mobile Web

    Mobile app or not? While mobile apps have their advantages, opting for a mobile app may not always be the best approach, especially if it lacks regular updates or if a web counterpart already exists. Some key factors to consider when making this decision, such as background execution, hardware dependencies, offline usage, and overall readiness.

  • (The Emerging) User Experience

    (The Emerging) User Experience

    User experience has been steadily gaining interest over time. It’s an essential aspect of customer-centric approaches, including customer experience, digital experience, and more. The maturing of the internet has played a significant role in driving this shift. As the awareness of user experience rises, organizations are actively seeking ways to enhance the user experience across…

  • Digital Property Needs A Conversion Goal

    Digital Property Needs A Conversion Goal

    Simply focusing on traffic volume or downloads isn’t enough, it is important to align your digital property’s objectives with your organization’s goals. By setting a conversion goal, you’ll have a clear direction for optimizing your efforts and improving user engagement. By monitoring key performance indicators (KPIs) related to your conversion goal. This data-driven approach allows…

  • Analytics Outliner Detection

    Analytics Outliner Detection

    Explores the challenges of monitoring multiple digital properties and offers a unique approach using standard scores for early problem detection. Discover how to improve tracking stability and react promptly to issues.