Mobile App Vs Mobile Web
Mobile app or not? While mobile apps have their advantages, opting for a mobile app may not always be the best approach, especially if it lacks regular updates or if a web counterpart already exists. Some key factors to consider when making this decision, such as background execution, hardware dependencies, offline usage, and overall readiness.
(The Emerging) User Experience
User experience has been steadily gaining interest over time. It’s an essential aspect of customer-centric approaches, including customer experience, digital experience, and more. The maturing of the internet has played a significant role in driving this shift. As the awareness of user experience rises, organizations are actively seeking ways to enhance the user experience across…
Digital Property Needs A Conversion Goal
Simply focusing on traffic volume or downloads isn’t enough, it is important to align your digital property’s objectives with your organization’s goals. By setting a conversion goal, you’ll have a clear direction for optimizing your efforts and improving user engagement. By monitoring key performance indicators (KPIs) related to your conversion goal. This data-driven approach allows…
Analytics Outliner Detection
Explores the challenges of monitoring multiple digital properties and offers a unique approach using standard scores for early problem detection. Discover how to improve tracking stability and react promptly to issues.