Publications
- Customer Lifecycle and MarTech
- Adobe Analytics – A Champion’s Handbook
Find Out What Tracking Tools Are on Your Website
Many websites use tracking tools like Google Analytics, Adobe Analytics, Facebook Pixel, and other marketing tags to collect visitor data. But how do you know what tools are actually on your site and where they’re located?
The Agentic Web: Beyond the Browser and Into the Functional Layer
Read time:
7–10 minutesThe internet is shifting from “page views” to “action completed,” marking the death of the traditional browser for task completion. In this new Hybrid-Agentic ecosystem, AI agents navigate a website’s Functional Layer to execute complex tasks with mathematical precision, bypassing manual clicks and scrolls. As the Machine Economy emerges, businesses must adapt to serve both…
Beyond the Prompt – From Chatbots to Self-Hosted Agentic AI with Openclaw
Read time:
6–9 minutesMoving from standard chatbots to Agentic AI with Openclaw offers a more autonomous experience by shifting toward independent, task-oriented intelligence. By self-hosting the system within a Docker container using Ollama, I established a sustainable, private environment that treats the AI as a separate individual with its own dedicated accounts, effectively avoiding expensive API token usage.…
Automated Adobe Launch Verification with n8n
Read time:
8–12 minutesLearn how to build an automated Adobe Launch verification crawler using n8n and Puppeteer to proactively detect missing or misconfigured tags across your website, preventing data loss with cost-effective, scheduled monitoring and Google Sheets reporting.
Time Measurement and Reporting in Adobe Analytics
Read time:
10–15 minutesMaster Adobe Analytics time spent: backward calculation secrets, why last hits get 0s, and how to accurately measure process completion time with plug-in.
Understanding Attribution in Adobe Analytics
Read time:
10–16 minutesIn today’s data-driven marketing, understanding the customer journey is key to optimizing ROI. Adobe Analytics’ attribution assigns credit to touchpoints, revealing channel effectiveness, and contribution from various customer behaviours. There are three approaches for dynamic multi-touch analysis: Marketing Channels for acquisition, eVars for preferences, and Attribution Models in the Analysis Workspace.
MarTech Maturity in the Lens of Digital Customer Lifecycle
Read time:
7–11 minutesNone of us would like to chase technology. Setting up a MarTech maturity framework with a digital customer lifecycle and regular assessments could give us a clear direction on where to go.
From Adobe Analytics Learner To Champion
Read time:
9–14 minutesA journey from Adobe Analytics learner to champion over a decade covering learn, excel, share, and champion. Observe, think, and try are the trio in learning. Demand, curiosity, empathy, and sharing knowledge internally and externally are important factors in going from learner to champion.
Combining A/B Testing and Personalization
Read time:
8–12 minutesIn today’s digital landscape, personalization is key to enhancing user experiences and driving conversions. But how can we truly measure its impact? There are some approaches to merge A/B testing and personalization, unlocking the potential to deliver tailored experiences while evaluating effectiveness.
How to pass the Adobe Analytics Architect Exam
Read time:
8–13 minutesSharing my journey of preparing for and successfully clearing this challenging certification in one go. It has a bit of a showoff 😁, some references for preparation, and experience from the examination. If you aim to become an Adobe Analytics Architect, I hope this can offer some help to secure a one-time pass.
Recalculate Adobe Target Result
Read time:
7–11 minutesGo beyond the basics and unlock powerful insights by integrating Adobe Target with Adobe Analytics via A4T, to analyze testing and personalization activities using a wide range of metrics. Addressing the limitation of the A4T solution by leveraging Data Warehouse and Data Feed to perform offline calculations using Python to perform Welch’s t-test and proportion…
Harnessing GenAI Chatbot to Generate A/B Testing Ideas
Read time:
16–23 minutesA/B testing is vital for optimizing web page performance, but generating impactful ideas can be time-consuming. Using a GenAI Chatbot can streamline ideation, enable data-driven decisions, and boost web page conversions.
What Makes a Success: Delivery and Presentation
Read time:
4–7 minutesIt is an incredible honour to be invited to serve as a judge at the Digital Media Awards 2024, a privilege that I have a chance to look into some of the most innovative and impactful campaigns. It comes to me that there are two primary factors when I am reviewing entries and call them…
