Testing Behavioral Differences Between Two Sets Of Visitor
In the realm of web analytics, built-in reports provide valuable insights, but they often lack statistical measures to determine the significance of the reported data. By comparing the means of two different sets of data, we can uncover valuable insights. Understanding the behavioural differences between visitor segments can be immensely valuable for optimizing marketing strategies,…
Sharing Of HKU MSc (ECom&IComp) Program
Are you ready to take your career to new heights and gain a competitive edge in the ever-evolving digital landscape? Whether you’re looking for part-time study options or aiming to align your studies with your current role in digital marketing, the MSc (ECom&IComp) program at HKU might be the perfect fit for you.
Big Data Is Only About Variety
When talking about big data, we usually talk about the three V’s: volume, velocity, and variety. While volume and velocity are indeed important, variety plays a pivotal role in differentiating big data from traditional data management and analysis.
Connecting Analytics In Physical And Electronic Worlds
By merging analytics from physical spaces and digital platforms, from retail stores to smart devices, data-driven insights can be harnessed to optimize customer experiences and drive business growth. With the advent of advanced technologies such as the Internet of Things (IoT) and location-based analytics, organizations now have the power to bridge the gap between the…
Mobile App Vs Mobile Web
Mobile app or not? While mobile apps have their advantages, opting for a mobile app may not always be the best approach, especially if it lacks regular updates or if a web counterpart already exists. Some key factors to consider when making this decision, such as background execution, hardware dependencies, offline usage, and overall readiness.
(The Emerging) User Experience
User experience has been steadily gaining interest over time. It’s an essential aspect of customer-centric approaches, including customer experience, digital experience, and more. The maturing of the internet has played a significant role in driving this shift. As the awareness of user experience rises, organizations are actively seeking ways to enhance the user experience across…
Digital Property Needs A Conversion Goal
Simply focusing on traffic volume or downloads isn’t enough, it is important to align your digital property’s objectives with your organization’s goals. By setting a conversion goal, you’ll have a clear direction for optimizing your efforts and improving user engagement. By monitoring key performance indicators (KPIs) related to your conversion goal. This data-driven approach allows…
Analytics Outliner Detection
Explores the challenges of monitoring multiple digital properties and offers a unique approach using standard scores for early problem detection. Discover how to improve tracking stability and react promptly to issues.