Tag: Adobe Analytics
Hit, Visit, or Visitor: The Segmentation Scope That Changes Your Reports
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5–7 minutesAdobe Analytics segments live or die by one setting: scope. Hit, visit, and visitor containers each answer a different question, yet the same condition can return three completely different results. Choose the wrong scope, and your report silently lies. Learn how to pick the right one before adding any conditions.
Adobe vs Google Analytics: Which Fits Your Business Stage?
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4–6 minutesThe Adobe Analytics versus Google Analytics 4 debate is not about crowning a winner. It is about matching the platform to your organisation’s maturity, scale, and ambition. Here is how to choose without falling into vendor tribalism.
Time Measurement and Reporting in Adobe Analytics
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10–15 minutesMaster Adobe Analytics time spent: backward calculation secrets, why last hits get 0s, and how to accurately measure process completion time with plug-in.
Understanding Attribution in Adobe Analytics
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10–16 minutesIn today’s data-driven marketing, understanding the customer journey is key to optimizing ROI. Adobe Analytics’ attribution assigns credit to touchpoints, revealing channel effectiveness, and contribution from various customer behaviours. There are three approaches for dynamic multi-touch analysis: Marketing Channels for acquisition, eVars for preferences, and Attribution Models in the Analysis Workspace.
From Adobe Analytics Learner To Champion
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9–14 minutesA journey from Adobe Analytics learner to champion over a decade covering learn, excel, share, and champion. Observe, think, and try are the trio in learning. Demand, curiosity, empathy, and sharing knowledge internally and externally are important factors in going from learner to champion.
How to pass the Adobe Analytics Architect Exam
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8–13 minutesSharing my journey of preparing for and successfully clearing this challenging certification in one go. It has a bit of a showoff 😁, some references for preparation, and experience from the examination. If you aim to become an Adobe Analytics Architect, I hope this can offer some help to secure a one-time pass.
Recalculate Adobe Target Result
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7–11 minutesGo beyond the basics and unlock powerful insights by integrating Adobe Target with Adobe Analytics via A4T, to analyze testing and personalization activities using a wide range of metrics. Addressing the limitation of the A4T solution by leveraging Data Warehouse and Data Feed to perform offline calculations using Python to perform Welch’s t-test and proportion…
Measuring Customer Journeys For Life Insurance In Asia Using Adobe Analytics
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10–15 minutesWenzhou-Kean University collaborates with Hong Kong Baptist University, adopting Adobe Analytics to equip students with transborder skills in web analytics. Invited by Hong Kong Baptist University to share the caption with students from Wenzhou-Kean University attending an Adobe Analytics training conducted by HKBU to present Asia’s insurance industry landscape, and how the Internet and digital…
Tracking Adobe Experience Cloud ID With WebSDK
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4–5 minutesThe ECID is a unique identifier in Adobe Experience Cloud/Platform that helps recognize individuals and devices. While ECID is not available as a dimension in Adobe Analytics, capturing it as a custom dimension is desired for data linkage. The older AppMeasurement tracking allows assigning the ECID using the getMarketingCloudVisitorID() function. However, with the new WebSDK,…