Tag: Adobe Analytics
Rebuilding Adobe Analytics Full Path Report With Spark
The full path report is missing in the new Analysis Workspace in Adobe Analytics and rebuilding using Apache Spark. However, we can rebuild it using Apache Spark and data from the Adobe Analytics Data Feed, by reading the hit data, filtering valid page names, grouping by visit, ordering the page sequences, removing duplicates if needed,…
Optimise Custom Dimension Usage In Adobe Analytics
Here is the second half of my sharing in the Adobe Experience Maker The Skill Exchange event about optimising custom dimension usage. For multinational companies, it is common to have similar websites across multiple countries with similar features and slightly different data collection, such as lead generation forms from different countries collecting similar but different user information.…
Optimising Click Tracking With Adobe Launch
It was my honour to be invited to join an Adobe online event to share my experience using Adobe Analytics, the recording is available at Experience Makers The Skill Exchange. Video content is good but I prefer to read articles than watch videos. So I am repeating the content in the article format here. I have…