leocwlau

Tag: Adobe Analytics

  • Measuring Customer Journeys For Life Insurance In Asia Using Adobe Analytics

    Measuring Customer Journeys For Life Insurance In Asia Using Adobe Analytics

    Read time:

    10–15 minutes

    Wenzhou-Kean University collaborates with Hong Kong Baptist University, adopting Adobe Analytics to equip students with transborder skills in web analytics. Invited by Hong Kong Baptist University to share the caption with students from Wenzhou-Kean University attending an Adobe Analytics training conducted by HKBU to present Asia’s insurance industry landscape, and how the Internet and digital…

  • Tracking Adobe Experience Cloud ID With WebSDK

    Tracking Adobe Experience Cloud ID With WebSDK

    Read time:

    4–5 minutes

    The ECID is a unique identifier in Adobe Experience Cloud/Platform that helps recognize individuals and devices. While ECID is not available as a dimension in Adobe Analytics, capturing it as a custom dimension is desired for data linkage. The older AppMeasurement tracking allows assigning the ECID using the getMarketingCloudVisitorID() function. However, with the new WebSDK,…

  • Converting event_list And post_event_list In Adobe Analytics Data Feed

    Converting event_list And post_event_list In Adobe Analytics Data Feed

    Read time:

    5–8 minutes

    The event_list and post_event_list columns are heavily encoded and impossible to use directly. Showing how to convert the encoded event_list and post_event_list columns in Adobe Analytics Data Feed into meaningful event names and split them into individual columns using Apache Spark to make the data more interpretable and easier to analyze.

  • Rebuilding Adobe Analytics Full Path Report With Spark

    Rebuilding Adobe Analytics Full Path Report With Spark

    Read time:

    4–5 minutes

    The full path report is missing in the new Analysis Workspace in Adobe Analytics and rebuilding using Apache Spark. However, we can rebuild it using Apache Spark and data from the Adobe Analytics Data Feed, by reading the hit data, filtering valid page names, grouping by visit, ordering the page sequences, removing duplicates if needed,…

  • Optimise Custom Dimension Usage In Adobe Analytics

    Optimise Custom Dimension Usage In Adobe Analytics

    Read time:

    2–3 minutes

    Here is the second half of my sharing in the Adobe Experience Maker The Skill Exchange event about optimising custom dimension usage. For multinational companies, it is common to have similar websites across multiple countries with similar features and slightly different data collection, such as lead generation forms from different countries collecting similar but different user information.…

  • Optimising Click Tracking With Adobe Launch

    Optimising Click Tracking With Adobe Launch

    Read time:

    3–5 minutes

    It was my honour to be invited to join an Adobe online event to share my experience using Adobe Analytics, the recording is available at Experience Makers The Skill Exchange. Video content is good but I prefer to read articles than watch videos. So I am repeating the content in the article format here. I have…