leocwlau

Tag: Customer Engagement

  • Readiness Before Revenue

    Readiness Before Revenue

    Read time:

    4–6 minutes

    Every growth offer walks a line between service and betrayal. An upgrade pitched to a customer barely using the product trains them to read every message as a sales call. Four questions of adoption, readiness, value and timing decide which kind of offer is sent, because revenue waits for readiness.

  • User Retention By Days Of Access

    User Retention By Days Of Access

    Read time:

    4–7 minutes

    Instead of the traditional day since the last visit or cohort analysis, calculating user retention based on the number of days users access a portal or app over multiple visits provides a more comprehensive understanding of retention. Using PySpark with Adobe Analytics Data Feed to extract the required data, calculate the weekly and monthly access…