Tag: Customer Experience
MarTech Maturity in the Lens of Digital Customer Lifecycle
None of us would like to chase technology. Setting up a MarTech maturity framework with a digital customer lifecycle and regular assessments could give us a clear direction on where to go.
Connecting Analytics In Physical And Electronic Worlds
By merging analytics from physical spaces and digital platforms, from retail stores to smart devices, data-driven insights can be harnessed to optimize customer experiences and drive business growth. With the advent of advanced technologies such as the Internet of Things (IoT) and location-based analytics, organizations now have the power to bridge the gap between the…