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Tag: Customer Experience

  • When the Data Platform Decides to Own the Customer

    When the Data Platform Decides to Own the Customer

    Read time:

    10–15 minutes

    Databricks CustomerLake is not another CDP. It is a bet that the data platform that already stores everything now wants to decide who sees what, when, and why. Architecture, governance, and pricing are on its side. The real test is whether marketers will let an infrastructure vendor run the show.

  • Reimagining Marketing Leadership in the Age of AI

    Reimagining Marketing Leadership in the Age of AI

    Read time:

    9–13 minutes

    How must marketing leadership evolve when artificial intelligence becomes not merely a tool, but a force that transforms how we plan, execute, and measure our work? This article explores the shift from generative AI to agentic systems, the tension between democratisation and control, the challenge of maintaining brand differentiation, and what marketing leaders must remember…

  • MarTech Maturity in the Lens of Digital Customer Lifecycle

    MarTech Maturity in the Lens of Digital Customer Lifecycle

    Read time:

    7–11 minutes

    None of us would like to chase technology. Setting up a MarTech maturity framework with a digital customer lifecycle and regular assessments could give us a clear direction on where to go.

  • Measuring Customer Journeys For Life Insurance In Asia Using Adobe Analytics

    Measuring Customer Journeys For Life Insurance In Asia Using Adobe Analytics

    Read time:

    10–15 minutes

    Wenzhou-Kean University collaborates with Hong Kong Baptist University, adopting Adobe Analytics to equip students with transborder skills in web analytics. Invited by Hong Kong Baptist University to share the caption with students from Wenzhou-Kean University attending an Adobe Analytics training conducted by HKBU to present Asia’s insurance industry landscape, and how the Internet and digital…