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Tag: Retention Metrics

  • Opens Are Not Engagement

    Opens Are Not Engagement

    Read time:

    5–7 minutes

    Her opens were real. She opened every message she was taught to open, earned her points, and bought nothing else in six months. The subject lines kept their promises. The content never made any. Here is why a healthy engagement report can still describe an empty relationship.

  • User Retention By Days Of Access

    User Retention By Days Of Access

    Read time:

    4–7 minutes

    Instead of the traditional day since the last visit or cohort analysis, calculating user retention based on the number of days users access a portal or app over multiple visits provides a more comprehensive understanding of retention. Using PySpark with Adobe Analytics Data Feed to extract the required data, calculate the weekly and monthly access…