leocwlau

Publications

  • Customer Lifecycle and MarTech
  • Adobe Analytics – A Champion’s Handbook
Check them out
Interior of a grand, multi-level traditional library with floor-to-ceiling wooden bookshelves and ornate ceilings

Find Out What Tracking Tools Are on Your Website

Many websites use tracking tools like Google Analytics, Adobe Analytics, Facebook Pixel, and other marketing tags to collect visitor data. But how do you know what tools are actually on your site and where they’re located?

TagScanner
  • Connecting Analytics In Physical And Electronic Worlds

    Connecting Analytics In Physical And Electronic Worlds

    Read time:

    2–3 minutes

    By merging analytics from physical spaces and digital platforms, from retail stores to smart devices, data-driven insights can be harnessed to optimize customer experiences and drive business growth. With the advent of advanced technologies such as the Internet of Things (IoT) and location-based analytics, organizations now have the power to bridge the gap between the…

  • Mobile App Vs Mobile Web

    Mobile App Vs Mobile Web

    Read time:

    2–3 minutes

    Mobile app or not? While mobile apps have their advantages, opting for a mobile app may not always be the best approach, especially if it lacks regular updates or if a web counterpart already exists. Some key factors to consider when making this decision, such as background execution, hardware dependencies, offline usage, and overall readiness.

  • (The Emerging) User Experience

    (The Emerging) User Experience

    Read time:

    1–2 minutes

    User experience has been steadily gaining interest over time. It’s an essential aspect of customer-centric approaches, including customer experience, digital experience, and more. The maturing of the internet has played a significant role in driving this shift. As the awareness of user experience rises, organizations are actively seeking ways to enhance the user experience across…

  • Digital Property Needs A Conversion Goal

    Digital Property Needs A Conversion Goal

    Read time:

    2–3 minutes

    Simply focusing on traffic volume or downloads isn’t enough, it is important to align your digital property’s objectives with your organization’s goals. By setting a conversion goal, you’ll have a clear direction for optimizing your efforts and improving user engagement. By monitoring key performance indicators (KPIs) related to your conversion goal. This data-driven approach allows…

  • Analytics Outliner Detection

    Analytics Outliner Detection

    Read time:

    2–3 minutes

    Explores the challenges of monitoring multiple digital properties and offers a unique approach using standard scores for early problem detection. Discover how to improve tracking stability and react promptly to issues.