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Find Out What Tracking Tools Are on Your Website

Many websites use tracking tools like Google Analytics, Adobe Analytics, Facebook Pixel, and other marketing tags to collect visitor data. But how do you know what tools are actually on your site and where they’re located?

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  • User Retention By Days Of Access

    User Retention By Days Of Access

    Read time:

    4–7 minutes

    Instead of the traditional day since the last visit or cohort analysis, calculating user retention based on the number of days users access a portal or app over multiple visits provides a more comprehensive understanding of retention. Using PySpark with Adobe Analytics Data Feed to extract the required data, calculate the weekly and monthly access…

  • Rebuilding Adobe Analytics Full Path Report With Spark

    Rebuilding Adobe Analytics Full Path Report With Spark

    Read time:

    4–5 minutes

    The full path report is missing in the new Analysis Workspace in Adobe Analytics and rebuilding using Apache Spark. However, we can rebuild it using Apache Spark and data from the Adobe Analytics Data Feed, by reading the hit data, filtering valid page names, grouping by visit, ordering the page sequences, removing duplicates if needed,…

  • Optimise Custom Dimension Usage In Adobe Analytics

    Optimise Custom Dimension Usage In Adobe Analytics

    Read time:

    2–3 minutes

    Here is the second half of my sharing in the Adobe Experience Maker The Skill Exchange event about optimising custom dimension usage. For multinational companies, it is common to have similar websites across multiple countries with similar features and slightly different data collection, such as lead generation forms from different countries collecting similar but different user information.…

  • Optimising Click Tracking With Adobe Launch

    Optimising Click Tracking With Adobe Launch

    Read time:

    3–5 minutes

    It was my honour to be invited to join an Adobe online event to share my experience using Adobe Analytics, the recording is available at Experience Makers The Skill Exchange. Video content is good but I prefer to read articles than watch videos. So I am repeating the content in the article format here. I have…

  • Setting Up My Spark Lab

    Setting Up My Spark Lab

    Read time:

    4–6 minutes

    When learning Spark and testing with small datasets, I can simply run a local Spark instance with the following command which essentially creates a local Spark instance using all cores. This local instance has no worker and the driver will handle all jobs and tasks. However, it is more interesting and useful to run a…

  • Visitor ID, The Must-Have Custom Dimension

    Visitor ID, The Must-Have Custom Dimension

    Read time:

    2–4 minutes

    Understanding your visitors’ behavior is essential for optimizing your website and tailoring your marketing strategies effectively. With this must-have custom dimension, you’ll have the power to analyze visitor patterns, track user engagement, and make data-driven decisions to enhance your online presence

  • The Analytics Cycle

    The Analytics Cycle

    Read time:

    4–6 minutes

    Strategic thinking and careful planning are required when it comes to implementing analytics solutions. The analytics cycle follows a plan-do-check-act framework. It all starts with defining or refining your conversion goals, and aligning them with your business objectives. The analytics cycle is a continuous journey that requires adaptation and improvement.

  • Optimizing Paid Search Experience

    Optimizing Paid Search Experience

    Read time:

    3–4 minutes

    A seamless journey for visitors who click on your ads and land on your website is the key to conversion and should be meticulously designed to cater to customers’ needs and intentions. Optimizing the experience to guide searchers towards your products, differentiate yourself from competitors, and ultimately drive conversions.

  • Testing Behavioral Differences Between Two Sets Of Visitor

    Testing Behavioral Differences Between Two Sets Of Visitor

    Read time:

    2–3 minutes

    In the realm of web analytics, built-in reports provide valuable insights, but they often lack statistical measures to determine the significance of the reported data. By comparing the means of two different sets of data, we can uncover valuable insights. Understanding the behavioural differences between visitor segments can be immensely valuable for optimizing marketing strategies,…

  • Big Data Is Only About Variety

    Big Data Is Only About Variety

    Read time:

    3–4 minutes

    When talking about big data, we usually talk about the three V’s: volume, velocity, and variety. While volume and velocity are indeed important, variety plays a pivotal role in differentiating big data from traditional data management and analysis.

  • Connecting Analytics In Physical And Electronic Worlds

    Connecting Analytics In Physical And Electronic Worlds

    Read time:

    2–3 minutes

    By merging analytics from physical spaces and digital platforms, from retail stores to smart devices, data-driven insights can be harnessed to optimize customer experiences and drive business growth. With the advent of advanced technologies such as the Internet of Things (IoT) and location-based analytics, organizations now have the power to bridge the gap between the…