Tag: Adobe Analytics
Time Measurement and Reporting in Adobe Analytics
Master Adobe Analytics time spent: backward calculation secrets, why last hits get 0s, and how to accurately measure process completion time with plug-in.
Understanding Attribution in Adobe Analytics
In today’s data-driven marketing, understanding the customer journey is key to optimizing ROI. Adobe Analytics’ attribution assigns credit to touchpoints, revealing channel effectiveness, and contribution from various customer behaviours. There are three approaches for dynamic multi-touch analysis: Marketing Channels for acquisition, eVars for preferences, and Attribution Models in the Analysis Workspace.
From Adobe Analytics Learner To Champion
A journey from Adobe Analytics learner to champion over a decade covering learn, excel, share, and champion. Observe, think, and try are the trio in learning. Demand, curiosity, empathy, and sharing knowledge internally and externally are important factors in going from learner to champion.
Toolkit – Adobe Analytics for AA Administrators
Introducing a web application, Toolkit Adobe Analytics, to help AA administrators better manage the solution, with the initial release providing an overview of custom dimensions and metrics usage across all report suites.
How to pass the Adobe Analytics Architect Exam
Sharing my journey of preparing for and successfully clearing this challenging certification in one go. It has a bit of a showoff 😁, some references for preparation, and experience from the examination. If you aim to become an Adobe Analytics Architect, I hope this can offer some help to secure a one-time pass.
Recalculate Adobe Target Result
Go beyond the basics and unlock powerful insights by integrating Adobe Target with Adobe Analytics via A4T, to analyze testing and personalization activities using a wide range of metrics. Addressing the limitation of the A4T solution by leveraging Data Warehouse and Data Feed to perform offline calculations using Python to perform Welch’s t-test and proportion…
Measuring Customer Journeys For Life Insurance In Asia Using Adobe Analytics
Wenzhou-Kean University collaborates with Hong Kong Baptist University, adopting Adobe Analytics to equip students with transborder skills in web analytics. Invited by Hong Kong Baptist University to share the caption with students from Wenzhou-Kean University attending an Adobe Analytics training conducted by HKBU to present Asia’s insurance industry landscape, and how the Internet and digital…
Tracking Adobe Experience Cloud ID With WebSDK
The ECID is a unique identifier in Adobe Experience Cloud/Platform that helps recognize individuals and devices. While ECID is not available as a dimension in Adobe Analytics, capturing it as a custom dimension is desired for data linkage. The older AppMeasurement tracking allows assigning the ECID using the getMarketingCloudVisitorID() function. However, with the new WebSDK,…
Converting event_list And post_event_list In Adobe Analytics Data Feed
The event_list and post_event_list columns are heavily encoded and impossible to use directly. Showing how to convert the encoded event_list and post_event_list columns in Adobe Analytics Data Feed into meaningful event names and split them into individual columns using Apache Spark to make the data more interpretable and easier to analyze.